Alphabird, Digimogul: Tell Us Who's Behind the Botnet
The Chameleon botnet continues to plague the display advertising industry. It hurts even the most savvy advertisers—fraudulently costing them millions of dollars per month. The botnet also hurts...
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Suspicious Web Domains Cost the Online Ad Business $400m Per Year
If your therapist thinks you have trust issues, you might just work in online advertising. That’s because it’s getting harder and harder to know what’s real and what isn’t on the Web. And if you don’t...
View ArticleWalgreens Runs Blowout Video Ad Effort—Aimed at Bots?
Just before Memorial Day Weekend, Walgreens started running a blowout Web video ad campaign for its Way to Well initiative. The ads, featuring Alison Sweeney (Sammy from Days of Our Lives), had...
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